Marketing × Software
A marketer
who can build
software.
I use marketing, software and AI to solve business problems and build systems around measurable outcomes.
/01 — Capabilities
Marketing
Campaign strategy, paid acquisition, SEO and conversion-focused experiences.
Software
Websites, custom applications, internal tools and PayloadCMS systems.
Systems
Workflows and automation that connect marketing activity to business operations.
Design
Interfaces and digital experiences designed around a specific business objective.
/02 — Approach
Business outcomes through intelligent marketing and strong technical foundations.
/03
Writing
Notes on marketing, software and building.
Coming soonWhat I am learning while building products.
Coming soonExperiments in AI and business systems.
Coming soon/04
Experiments
Small products, technical experiments and ideas that are useful enough to build.
PayloadCMS
Reusable systems for building content-driven applications.
AI workflows
Experiments connecting intelligence with practical business processes.
Marketing systems
Ways to connect acquisition, websites and business operations.
Product ideas
Small software products built around specific problems.
/05
About
I work at the intersection of marketing and software. I care about how businesses attract attention, convert demand and build systems that support the work.
My technical background allows me to build the software behind those systems rather than treating technology as a separate layer.
This site is a record of what I build, what I learn and what I am testing.